Idea Of A New Cafe Business Samples †MyAssignmenthelp.com

Question: Discuss about the Idea Of A New Cafe Business. Answer: I have got an idea of a new cafe business which is operating in different countries and is preferred by customers. This type of cafe helps the people to enjoy quality time with their families and friends. I have analyzed and found that this type of organization is good for people who want to spend their leisure time after work. The cafe also has provision of various kinds of drinks and people of all ages enjoy quality time reading books, playing games or getting engaged in various other activities. The most important thing I found is that the cafe includes the prices of the drinks with free refills of various kinds of beverages. The customers are also provided with the option of going through any comics online. The cafe also has the provision of separate rooms to spend time with ones family. Various kinds of workshop are also held within the cafe. I have explored the comics and magazine section and have realized that there are more than 10,000 books which are available in the cafe. T he cafe also has the provision of privacy so that one can access the internet according to the convenience. I have analyzed the entire market and have found that there are numerous companies who are operating in this field. ABC cafe has special designed games for its customers and thus they are doing monopoly business in this field. Moreover, the caf also has a large stock of comic and magazine collection as compared to its competitors. I have examined the caf carefully and have found that they give value to their employees. The caf not only focuses on profitability but also tries to fulfill the needs and demands of the customers at an affordable price. The unique selling proposition of the caf is that they serve complementary food and drinks with various games. Moreover, the customers can also access the library and the comics section free of cost. The customers can also pay monthly fees and get registered themselves as VIP customers. This will help them to avail the extra benefit like reservation system, pre order services, drinks and many more. The introduction of VR games has also attracted the customers and this has helped ABC caf to stay ahead of its competitors. I have also visited the other cafes but did not receive the quality service as provided by ABC caf. The most attractive offer of the caf is that if a person refers to his/her friend or relatives, he/she will get an additional discount and various other benefits. This will help in reducing the marketing cost of the company and the caf has expanded its business and developed a huge customer base by adopting this policy. The caf has also planned to replace the paper books by I-books and this will help in reducing the cost of caf which they bear in cloud technology. I have personally talked with the manager of the caf and found that people prefer to go through paper books rather than I-book. If the company removes the service of paper books immediately, it will have to suffer losses initially. Thus, it can be said that ABC caf must expand its business and improve its quality of food so as to retain the customers. The idea of this caf is challenging and its provides new opportunities to the business man as well as the customers to enjoy the new technology.